This project features the poster designs created for Hawk Sports at ISPO Munich, one of the leading international sports trade fairs. The posters were developed to highlight Hawk’s product range and strengthen their presence on a global stage. The visuals focus on bold composition, clarity and high-impact storytelling to match the brand’s energy and appeal to an international audience.
International Showcase: Hawk Sports Exhibition Posters
Project
Overview
Hawk, a long-established sports goods manufacturer, completed 100 years and marked this milestone at ISPO Munich, one of the biggest international sports trade fairs. I was responsible for designing the full set of posters showcased at their exhibition stall. These posters became the primary visual elements of the booth and played an important role in presenting Hawk’s legacy and product strength on a global stage.
Objective
The aim was to create bold, modern visuals that highlight Hawk’s product range while also celebrating their 100-year journey. The posters needed to communicate quality, trust and performance, and they had to stand out in a fast-moving exhibition environment.
Approach
I designed multiple posters covering categories like rugby, basketball, playball and accessories. Each layout focused on clean product presentation, strong lighting and sharp hierarchy. A consistent visual language tied all posters together so the entire stall felt unified. The 100-year milestone was integrated subtly to reinforce Hawk’s heritage without overpowering the design.
Result
The final posters helped Hawk present a modern yet legacy-focused identity at ISPO Munich. The visuals added strong impact to the stall, supported their 100-year celebration and contributed to the brand’s international exposure throughout the event.